As CNET reported in January, there are now more people watching Netflix via Apple TV than via the iPad. This is most impressive for the speed in the uptake of Apple’s second generation TV since its launch in September 2010, despite relatively low hype surrounding it. In little over three months since its inception, more than one million of the set top boxes had been sold in comparison to the 7.33 million iPads flying out the doors in Apple’s last reported quarter. Figures for both products are impressive and are obviously pleasing those at Apple but just as pleased are Netflix with the subscriptions flowing on from Apple TV opening another avenue into American homes.

Still the most popular devices for viewing Netflix on are Windows and Mac laptops, the Sony PS3, Microsoft Xbox and the Nintendo Wii, with Apple’s iPhone also a high achiever.

Netflix itself reported large growth for 2010 with an additional 7.7 million subscribers, well and truly out performing their projected figures of 3.6 million. This resulted in a $47 million profit for the fourth quarter of 2010 and brought its customer numbers to an imposing 20 million people.

That’s a lot of people who continue to make Netflix an industry changing success story since its inception late last century. Thumbing it’s nose at the traditional dvd library model, Netflix revolutionised the market with it’s flat rate rentals and no late fees, all delivered to your door. Seeing the changing landscape with the dawning of faster internet, Netflix again pioneered the movie streaming model and continues to stay one step ahead of the game.

For $7.99 per month Netflix offers unlimited new release movies, classics and TV episodes directly to your HD television via your Apple TV. There is also a free one month trial option to try before you buy. Read more from cnet.com: Click here for more.

Image Credits: apple.com & netflix.com